Landscape of Thoughts

It’s exhausting to think of something new to write on this blog if your every weekday looks like this: get up as soon as this anal neighbor turns on her vacuum cleaner, switch the hot plate to high, go to the bathroom and start brushing your teeth then return to the kitchen brush-in-mouth and load the espresso maker. After the coffee, shower, coffee, breakfast, coffee and trip to the mailbox, I sit down at my desk for the following 10 hours until I get hungry (usually in the late evening), cook, eat, brush my teeth and go to bed. This is the same Monday through to Friday and most the time Saturdays and Sundays, too. You see: there isn’t really much of a story to tell!

Perhaps, I thought, I should be writing about what happens in those 10 hours in between breakfast and dinner: there is doodling, sketching, drawing, drafting, Illustration, graphics and layout, photo- shooting and shopping, and the occasional email. The first few are probably a good start, so here we go:

We are trying to attract the attention of people working creatively. Someone who has inspired us a lot lately is Sunni Brown. She is the speaker and co-author of one of Amazon’s Top 100 Business Books titled GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers. She’s best known for her large-scale live content visualizations, and she is also the leader of The Doodle Revolution – a growing effort to debunk the myth that doodling is a distraction. Using common sense, experience and neuroscience, Sunni is proving that to doodle is to ignite your whole mind.

If you have seen some of the work we are doing, you are probably aware that we work with paper … and paper by coincidence is perfect for doodling. Our laptop sleeves are really boring when you order them; they are like painters’ canvases: blank and bland. Initially our products are just handy sleeves to protect your mobile devices – that function does not differentiate our products from the neoprene crap made in China. But as soon as you start carrying your Papernomad with you for a couple of days, you can’t help but create little stories on it. It happens automatically and you need discipline to not fill the canvas too fast.

I am used to jotting down sketches and diagrams. I memorize or for that matter develop concepts easier if I don’t put them into words but turn them into something like a “landscape of thoughts”. While reading about Sunni all day yesterday, I drew on a Papernomad iPad sleeve instead of my sketchbook, which brings me back to what I wrote a few paragraphs earlier: the image above summarizes my work between breakfast and dinner.

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